A Distinctive BBC
The BBC has released a report which emphasises the importance of distinctiveness in the programmes and services it offers, and sets out how it will ensure the BBC continues to be distinctive, high quality and universal in the future. You can read the report here. What distinctiveness means to the audiences and what this renewed focus means for the channels and programmes in the future are two things Charlotte Moore, Controller of BBC TV Channels and iPlayer, chose to focus on in her speech to the Voice of the Listener & Viewer Conference this week. Charlotte’s speech, which defines distinctiveness as a focus on quality, ambition, range and home-grown talent, can be found here.
“Save Our BBC welcomes all moves by the BBC to increase its distinctiveness and reflection of the many diverse communities in our country. However, we do not agree with those who think that distinctiveness should go as far as to stop the BBC from broadcasting, particularly on television, the sorts of programmes also made by commercial broadcasters. The BBC must continue to inform, educate and entertain as it has and does. The BBC is what makes UK broadcasting the best in, and the envy of, the world. The BBC is the market maker, not an intervention. Others who join know the BBC already operates as it does and sets the standards to which everyone else must aspire.”