Public perceptions of the impartiality and trustworthiness of the BBC
This report collates data from two surveys about public perceptions of the impartiality and trustworthiness of the BBC. The first is an on-going monthly nationally representative survey by Kantar Media for the BBC that allows us to gauge public opinion of the BBC on a regular basis.
The second is a nationally representative face-to-face survey conducted for the BBC by Ipsos MORI. The survey was designed to understand the range of scores that the public gives to news providers in terms of trust and impartiality, and how the BBC performs in comparison with the wider market
As part of this survey, Kantar Media has been tracking public perceptions of trust and general impression of the BBC since 2004.
The BBC publishes the average general impression score for the year in its Annual Report.